Senior Market Researcher (Insurance Product & Marketing)

Location: New York City office, United States; hybrid schedule with 3 days in-office per week. Thursdays are required in-office days, with two additional flexible office days.

Salary: $163,944–$215,176.50 per year, plus equity grants and annual performance bonuses.

Company

hirify.global is a health insurance company built around a full-stack technology platform and a focus on member experience.

What you will do

• Lead market research projects from scoping and study design through fieldwork, analysis, synthesis, and presentation.
• Research consumers, prospective and current members, and brokers to identify needs, audience segments, purchase drivers, enrollment barriers, retention factors, and switching reasons.
• Design and execute quantitative and qualitative studies, including surveys, interviews, concept and message testing, and brand research.
• Combine primary research, secondary sources, and internal data for segmentation and market opportunity assessments.
• Track competitor offerings, positioning, and consumer trends, translating findings into recommendations for marketing, audience strategy, and insurance product development.
• Manage research vendors and panel providers while contributing to shared research tools, repositories, and repeatable methods.

Requirements

• 5+ years of hands-on experience in market research, consumer insights, or a related applied research field.
• Experience independently managing research projects from business questions through actionable recommendations.
• Strong quantitative research skills, including questionnaire design, sampling, data quality assessment, and survey analysis.
• Experience applying qualitative methods to understand consumer motivations and explain quantitative findings.
• Experience using survey platforms and analytical tools, combining research sources, and presenting findings to non-research audiences.
• Ability to manage competing priorities within ethical, privacy, compliance, and operational constraints.

Nice to have

• Experience in healthcare, health insurance, benefits, financial services, or another regulated industry.
• Experience with insurance purchasing journeys, B2B2C research, segmentation, brand tracking, market sizing, conjoint, or MaxDiff.
• Experience managing external research agencies, panel providers, or syndicated research resources.
• Education or training in market research, marketing, psychology, sociology, economics, statistics, or a related field.

Culture & Benefits

• Unlimited vacation program, paid holidays, paid sick time, and paid parental leave.
• Medical, dental, and vision benefits, plus life and disability insurance.
• 401(k) plan participation, paid wellness time, and reimbursements.
• Equity grants and annual performance bonuses.
• Commitment to inclusive and ethical research practices, privacy, compliance, and equal opportunity.