Vice President, Direct Marketing & Peer-to-Peer Fundraising

Location: Hybrid within the Washington, D.C. Metro area; requires overnight travel several times per year for offsites, leadership sessions, fundraising events, and organizational gatherings.

Salary: $128,000–$177,000 per year

Company

hirify.global is a 501(c)(3) nonprofit organization supporting military and Veteran-connected families through research-informed programs, community partnerships, and national chapters.

What you will do

• Lead multi-channel direct response fundraising across direct mail, email, digital advertising, SMS, and other mass-market channels.
• Set revenue goals, budgets, performance benchmarks, and investment priorities using segmentation, A/B testing, ROI analysis, and donor lifetime value metrics.
• Design and scale peer-to-peer, grassroots, DIY, ambassador, and volunteer-driven fundraising programs.
• Develop campaign assets, digital fundraising pages, toolkits, training, playbooks, participant communications, and recognition programs.
• Build donor pathways from first-time gifts to recurring, mid-level, major-gift, and ongoing supporter relationships.
• Coordinate fundraising strategy with Marketing, Development Operations, Chapters/Programs, major gifts, corporate partnerships, and events.

Requirements

• 8+ years of progressive nonprofit development experience, including chapter-based, affiliate, or peer-to-peer fundraising.
• 3+ years of experience managing staff or leading a team.
• Demonstrated success building or scaling peer-to-peer, grassroots, or volunteer-driven fundraising programs and achieving measurable revenue and participation goals.
• Experience developing training, toolkits, or resources for distributed or volunteer fundraising networks.
• Strong relationship-building, analytical, organizational, communication, coaching, and performance-management skills.
• Experience with CRM systems, preferably Salesforce, and peer-to-peer fundraising platforms; availability for overnight travel and occasional nights, weekends, and holidays.

Nice to have

• Bachelor's degree in nonprofit management, business administration, or a related field.
• Experience in membership-driven, chapter-based, or affiliate nonprofit organizations.
• Familiarity with military and Veteran-connected communities.
• Experience with Classy, GoFundMe Charity, OneCause, or similar peer-to-peer fundraising software.
• Experience in a high-growth, performance-driven culture.

Culture & Benefits

• Mission-driven work supporting military service members and their families.
• Flexible work options, including remote or hybrid arrangements depending on the role.
• Health, dental, and vision insurance; 403(b) retirement plan with employer match.
• Flexible Spending Accounts, life insurance, disability insurance, and a communications allowance.
• Professional development opportunities and PCS leave for Active Duty military spouses.