Sr. Integrated Marketing Manager (U.S. Hispanic)

Location: Remote within all U.S. states

Company

hirify.global develops tax preparation software that helps people identify eligible credits and deductions and maximize their tax refunds.

What you will do

• Develop and own the U.S. Hispanic marketing strategy, including audience priorities, consumer insights, positioning, messaging, and growth objectives.
• Lead annual and seasonal integrated marketing planning across Brand, Performance Marketing, CRM, Product, PR, creators, partnerships, and owned channels.
• Manage the U.S. Hispanic marketing agency relationship and direct strategic briefs, creative evaluation, cultural relevance, effectiveness, timing, and results.
• Champion Hispanic consumer insights in brand, product, customer experience, and channel decisions.
• Partner with Performance Marketing and Media on media strategy, allocation, flighting, and optimization.
• Establish measurement across awareness, consideration, engagement, acquisition, conversion, revenue, CPA, ROAS, and long-term customer growth.

Requirements

• Eight or more years of experience in integrated marketing, brand strategy, multicultural marketing, consumer marketing, or a related discipline.
• Demonstrated experience developing and leading U.S. Hispanic marketing strategies and campaigns, including Spanish-language work.
• Professional fluency in English and Spanish, with the ability to evaluate Spanish-language strategy, copy, creative, and customer experiences.
• Experience leading agencies and cross-functional teams from strategy and briefing through execution, measurement, and optimization.
• Strong understanding of paid, owned, earned, and lifecycle marketing, consumer research, brand metrics, and acquisition data.

Culture & Benefits

• Remote working culture.
• Collaborative, fast-paced marketing organization.
• Hands-on work across brand, product, and digital experiences.
• Team environment focused on ownership, initiative, partnership, diversity, and inclusion.