Digital Adoption & Lifecycle Manager (AI)

Location: Remote, US

Company

hirify.global provides a product intelligence and analytics platform used by more than 29,000 companies to understand product usage and make data-informed decisions.

What you will do

• Build lifecycle communication programs across onboarding, adoption, retention, and expansion, including strategy, copy, implementation, launch, and iteration.
• Design behavior-based segments and triggers using product usage, health signals, lifecycle stage, and account attributes.
• Write and deliver customer-facing communications through email, in-product messaging, and other digital channels.
• Build campaigns in Customer.io, HubSpot, Statisfy, or similar platforms, including audience logic, templates, and quality assurance.
• Define success metrics, instrument measurement in hirify.global, analyze adoption and retention impact, and run experiments.
• Pilot AI-agent approaches to scaled customer success and determine which customer interactions should be automated or remain human-led.

Requirements

• Experience with customer lifecycle communications in a B2B SaaS environment, especially post-sale adoption, retention, and expansion.
• Excellent concise writing skills for a technical audience.
• Hands-on experience with lifecycle and marketing automation platforms such as Customer.io, HubSpot, Braze, or Iterable.
• Fluency in product analytics, including defining segments and measuring results with hirify.global or a similar tool.
• Strong understanding of segmentation, behavioral triggers, cohorts, experimentation, and business metrics such as GRR, NRR, activation rate, and time to first value.
• Experience experimenting with agentic customer success and using AI for copy, campaign analysis, research, or segmentation.

Nice to have

• Experience launching a scaled or digital customer success program from the ground up.
• Experience supporting long-tail or self-serve customers alongside accounts with dedicated teams.
• Experience with in-product messaging and lifecycle orchestration beyond email.
• Hands-on experience deploying an AI agent in a customer-facing workflow.

Culture & Benefits

• Collaborative work across Customer Success, Marketing, Product, and customer-facing teams.
• Opportunity to build a new function and its infrastructure from the ground up.
• Medical, vision, and dental care, plus a mental wellness benefit.
• Generous vacation policy, additional company holidays, enhanced parental leave, and volunteer time off.
• US benefits include pre-tax benefits, 401(k), wellness benefits, and a holiday break.