Category Management & Shopper Insights Manager (CPG)

Location: USA; remote role with occasional in-person meetings, approximately 30% travel, and required flight travel

Company

Church & Dwight develops consumer products and partners with retailers across Household and Personal Care categories.

What you will do

• Translate data, research, and shopper insights into compelling category narratives and growth recommendations.
• Develop category growth platforms and customer-ready selling stories for Meijer and selected Publix categories.
• Prepare and deliver category reviews, line reviews, Joint Business Planning sessions, and strategic customer meetings.
• Partner with Brand, Sales Strategy, Key Account, Marketing, and Customer teams to apply insights to go-to-market strategies.
• Analyze Circana, POS, loyalty, panel, assortment, and planogram data to identify whitespace, competitive risks, and growth opportunities.
• Maintain customer relationships while following data-sharing and confidentiality standards.

Requirements

• Bachelor’s degree required.
• 8+ years of experience in the CPG industry.
• 5+ years of experience in Shopper Insights or Category Management within the CPG industry.
• Experience with Nielsen and/or Circana syndicated data required.
• Advanced analytical, communication, presentation, storytelling, influencing, and creative problem-solving skills.
• Ability to travel approximately 30%, including flights, for customer engagements, retail visits, and internal meetings.

Nice to have

• Loyalty card experience.

Culture & Benefits

• Remote work environment with occasional in-person meetings based on business needs.
• Collaborative, informal culture emphasizing ownership, courage, determination, and innovation.
• Opportunity to influence customer partnerships and category growth strategies.
• Equal Opportunity Employer, including Veterans and Individuals with Disabilities.