PR Specialist (Fashion)

Location: Barcelona, Spain; hybrid work model with some days from home and others in the office.

Company

hirify.global is a Spanish fashion start-up focused on sustainable, on-demand production that reduces overproduction by making products after orders are placed.

What you will do

• Build and maintain relationships with editors, stylists, influencers, and celebrities across key markets.
• Plan and execute press days, launches, store visits, and brand activations from concept through follow-up.
• Develop community and influencer marketing strategies and creative campaigns.
• Manage gifting and product seeding activities.
• Secure print and digital media opportunities and turn brand news into compelling stories.
• Track industry trends, measure coverage and reach, and report on EMV and return per action using tools such as Kolsquare or Muck Rack.

Requirements

• 3–5 years of hands-on PR experience in fashion, luxury, beauty, or lifestyle, either brand-side or agency-side.
• Existing press or influencer contacts and a track record of expanding the network.
• Experience organising and hosting PR events independently.
• Experience with US, French, and UK markets is a strong advantage.
• Data-minded approach with the ability to evaluate the value of media placements.
• Strong organisation, creativity, energy, and taste while managing multiple launches, events, and shipments.

Culture & Benefits

• Culture based on freedom, responsibility, trust, autonomy, and accountability.
• Flexible working hours and a hybrid work model.
• Summer hours during July and August.
• Support for work-life balance, parenthood, gender equality, diversity, and mental health.
• Home office setup with a laptop and essential peripherals, plus two paid disconnect days per year.
• Product discounts, learning support, team wellbeing initiatives, and monthly after-work events in Barcelona.