Paid Media Specialist (Meta/TikTok/Snapchat)

Location: Remote from Colombia, Argentina, Brazil, or Mexico

Company

Fast-growing, US-based direct-to-consumer telehealth company focused on men’s health and weight loss.

What you will do

• Launch 10–12 video ads per week across Meta, TikTok, and Snapchat, working toward two or three launches weekly.
• Adapt creative assets for each platform, including aspect ratios, crops, links, and safe zones.
• Write primary text, headlines, and descriptions for each ad launch.
• Track ad approvals, submit appeals, and report rejected content in a regulated category.
• Analyze test results, identify winners and losers, scale successful ads, and adjust budgets.
• Work with attribution events, Google Tag Manager, and Google Analytics to compare cross-platform performance.

Requirements

• Recent hands-on experience launching ads in Meta Ads Manager.
• Understanding of CTR, CPC, CPA, and campaign optimization objectives.
• Strong organization and attention to detail when managing high volumes of assets.
• Self-management and proactive proposal-building with minimal daily supervision.
• Comfort using AI tools while forming and communicating independent conclusions.
• Professional English, written and spoken.

Nice to have

• Experience with TikTok Ads Manager or Snapchat Ads Manager.
• Experience handling ad approvals and appeals in health, wellness, or other regulated categories.
• Familiarity with Google Tag Manager, Google Analytics, or advertising attribution.
• Direct-to-consumer or e-commerce experience.

Culture & Benefits

• Small, nimble team focused on rapid testing and data-driven decisions.
• Direct collaboration with the founders.
• Structured onboarding through a testing playbook, with increasing responsibility for analysis and optimization.
• Remote work from the listed countries.