B2B Paid Advertising Strategist

Location: Remote - Colombia

Company

hirify.global is an AI-native growth firm combining strategic marketing services with proprietary technology to drive measurable growth for brands.

What you will do

• Own the execution and performance of paid social and paid media campaigns across platforms including Google, Meta, TikTok, Pinterest, LinkedIn, YouTube, and Bing.
• Build campaigns, perform bid and budget optimizations, conduct keyword research, develop ad copy, and manage ongoing campaign production and quality assurance.
• Lead proactive strategy recommendations, identify performance risks, and maintain client testing roadmaps and experimentation plans.
• Own performance reporting and provide weekly client progress recaps with insights, recommendations, and next steps.
• Communicate strategy and performance internally while coordinating tactical execution with Specialists and account leadership.
• Use data, AI technologies, and the Nova ecosystem to improve marketing processes and campaign outcomes.

Requirements

• 2–3 years of digital marketing experience, including 1–2 years in an agency setting.
• At least 2 years of hands-on experience with two or more paid advertising channels.
• Experience with campaign development and optimization, including bid optimization, keyword research, ad copy development, campaign strategy, and performance improvements.
• Proficiency with Google or Microsoft Office tools and Google Analytics.
• Strong understanding of full-funnel marketing, organization, project management, and client-facing communication.
• Advanced spoken and written English is required.

Culture & Benefits

• Fully flexible work environment with remote, in-office, and hybrid options; this role is remote in Colombia.
• Base salary with commission opportunities.
• 15 paid vacation days, 17 Colombian national holidays, and two mental health recharge days annually.
• Prepaid medicine plan, paid social security, legal benefits, and an Employee Assistance Program.
• One-time 400,000 COP work-from-home stipend added to the first paycheck.
• Employee development programs, growth and leadership opportunities, quarterly awards, and paid volunteer time.