Senior Manager, Event Programming and Virtual Events Marketing

Location: Arlington, Virginia, United States; 10% travel required

Salary: $135,000–$170,000 per year

Company

hirify.global provides information services and business-focused content.

What you will do

• Develop and manage a strategic virtual event calendar aligned with business goals and resource allocation.
• Partner with demand generation, product marketing, sales, and go-to-market teams on digital campaigns, lead nurturing, and audience engagement.
• Coordinate content, news, and demand generation initiatives to increase the volume and quality of marketing qualified contacts and leads from virtual experiences.
• Oversee technical, logistical, and operational virtual event production.
• Track, analyze, and report on event performance, adjusting strategies to improve effectiveness and return on investment.
• Lead content strategy for virtual and in-person events, including speaker selection, webinar planning, program development, and post-event follow-up.

Requirements

• Bachelor’s degree in marketing or equivalent experience; a graduate degree is a plus.
• 7+ years of experience in B2B event content development or marketing, preferably in information services or technology.
• 5+ years of people leadership experience.
• Experience in B2B marketing across email, online marketing, events and tradeshows, social media, and other channels.
• Proficiency with MarTech tools for reporting, data analysis, and data-driven decision-making.
• Budget management experience.

Culture & Benefits

• Full-time employment.
• Opportunity to lead virtual and in-person event programs across business and marketing teams.
• Role includes approximately 10% travel.
• Equal employment opportunity and non-discrimination policies apply.