Go To Market Lead (Breakthrough Innovations)

Location: Netherlands; hybrid working model combining office and home work. Working from abroad is available for up to 30 days per year.

Salary: EUR 85,500–119,700 gross annual base salary, plus a performance-based annual incentive.

Company

hirify.global develops home-living products, including air fryers and coffee appliances, under the Philips brand and other brands.

What you will do

• Lead the global go-to-market agenda for breakthrough innovations across multiple markets.
• Assess market potential, consumer opportunities, category dynamics, and competitive landscapes to define market priorities and launch sequencing.
• Translate product innovation and consumer insights into commercial strategies, launch plans, and business cases.
• Develop trade narratives, customer presentations, and commercial storytelling for retail partners.
• Create and evolve a scalable global go-to-market playbook with milestones, launch gates, and best practices.
• Define launch KPIs, monitor commercial performance, and coordinate corrective actions with local markets and cross-functional teams.

Requirements

• Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field; an MBA is a plus.
• At least 7 years of experience in go-to-market strategy, commercial planning, product marketing, category management, or a related commercial role within consumer goods.
• Proven experience bringing new products to market and scaling them across multiple markets.
• Experience in domestic appliances or consumer electronics is highly preferred.
• Strong cross-functional leadership, commercial acumen, strategic thinking, execution, communication, presentation, and storytelling skills.
• Experience working with local market organizations and regional or global teams.

Nice to have

• MBA degree.
• Experience in domestic appliances or consumer electronics.

Culture & Benefits

• Hybrid work combining office and home working, with support for working abroad for up to 30 days per year.
• Internationally benchmarked base salary and performance-based annual incentive program.
• Pension scheme with above-average company contributions, plus commuting, home-office, and phone allowances.
• Extensive holiday package, development days, parental leave, and the option to purchase additional days.
• Health insurance, gym membership, bicycle, and product discounts.
• International and inclusive working culture with learning and career development opportunities.