Senior Product Manager (Web Attribution)

Location: Herzliya, Israel

Company

hirify.global provides mobile attribution and marketing analytics, expanding its independent measurement capabilities to web products.

What you will do

• Own the Web Attribution product from discovery and strategy through execution, launch, adoption, and continuous improvement.
• Define the roadmap for web performance measurement, including channel attribution, multi-touch attribution, web analytics, reporting, and ad network integrations.
• Build privacy-first measurement using first-party data, probabilistic and modeled approaches, and partner integrations as cookies, identifiers, and browser rules change.
• Partner with Backend, Frontend, Data Engineering, and Data Science teams to build scalable, high-performance measurement products.
• Work with ad networks, platform partners, Sales, Customer Success, Solutions, and Marketing on integrations, positioning, pricing, competitive strategy, and adoption.
• Engage with mobile-first, ecommerce, fintech, and subscription businesses to validate product direction and drive adoption.

Requirements

• 5+ years of product management experience, ideally in data-heavy B2B SaaS environments.
• Experience building and scaling measurement, analytics, or performance marketing products.
• Strong analytical skills, including defining KPIs, interpreting data, and using data to guide product decisions.
• Experience working with engineering and data teams on complex, scalable systems.
• Ability to operate in ambiguity, structure complex problem spaces, and manage stakeholders across large organizations.
• Excellent communication skills for explaining complex measurement concepts to technical and non-technical audiences.

Nice to have

• Familiarity with web analytics tools, tag managers, conversion APIs, and web conversion reporting by major ad platforms.
• Knowledge of attribution models, view-through and multi-touch attribution, incrementality, and privacy-related measurement challenges.
• Experience with web-to-app, cross-device, or cross-platform measurement.
• Technical background in web development, analytics, data science, or engineering.

Culture & Benefits

• Work in a small, fast-moving team on a strategic product expansion from mobile to web.
• Collaborate across R&D, data, customer-facing, and platform partner functions.
• Join a multicultural organization operating from 25 offices across 19 countries.
• Equal-opportunity workplace focused on diversity, curiosity, and innovation.