Marketing Lead (Robotics)

Location: Seattle, United States

Base compensation: $160,000–$210,000 per year, plus equity.

Company

hirify.global develops autonomous robotics systems that transform heavy equipment used in mining, construction, and other heavy-industry operations.

What you will do

• Create and maintain product-marketing materials for enterprise buyers, including product overviews, ROI calculators, use-case documentation, roadmaps, onboarding guides, and deployment guides.
• Translate software, hardware, and robotics capabilities into accurate, customer-focused messaging with product management and engineering.
• Equip sales, business development, field operations, and executive teams with materials for each stage of the customer journey.
• Build awareness of AIM as a leader in autonomy for heavy equipment through content, product stories, video, and industry communications.
• Manage customer contact lists and regular product updates while helping existing customers adopt new capabilities and expand usage.
• Develop marketing plans, track engagement, meetings, conversion, and revenue impact, and adjust programs based on performance data.

Requirements

• 5+ years of marketing experience in B2B technology, such as SaaS, robotics, automation, or technology services.
• Demonstrated experience creating product-marketing materials for enterprise buyers, including TCO, payback, or ROI calculators and use-case documentation.
• Portfolio showing content that generated strong engagement on LinkedIn, X, or industry websites.
• Experience creating and executing marketing plans with defined deliverables, timelines, and measurable targets.
• Experience working with enterprise or B2B sales teams and improving sales results.
• Ability to learn technical products and communicate them accurately to product and engineering teams, supported by clear numerical analysis of marketing results.

Nice to have

• Startup or early-stage company experience.
• Experience marketing to mining, construction, waste management, or other heavy-industry customers.
• Background in product marketing, product management, or field operations for hardware, robotics, or industrial technology.

Culture & Benefits

• Full-time role in the Operations department.
• Equity offered in addition to base compensation.
• Fast-paced working style with rapid drafting, feedback, and iteration.
• Close collaboration with sales, business development, field operations, product, engineering, and executive teams.