Paid Media Director - Europe

Location: Fully remote for candidates currently based in London or Berlin; work primarily follows the local time zone with occasional overlap with U.S. East Coast hours.

Company

hirify.global is a performance branding company that integrates media, creative, SEO, lifecycle, retail media, affiliate, and influencer services to drive business growth for consumer brands.

What you will do

• Lead senior client relationships and translate business objectives into media strategies, measurement frameworks, and growth roadmaps.
• Develop and execute full-funnel paid media programs across paid social, paid search, display, video, and emerging platforms.
• Build, QA, audit, restructure, and troubleshoot campaigns directly in Meta, Google, shopping, product feed, and catalog environments.
• Manage budget allocation and performance against revenue, ROAS, CPA, CAC, incrementality, marginal returns, and broader commercial outcomes.
• Lead testing roadmaps and collaborate with creative, analytics, strategy, and external partners.
• Manage and develop cross-functional media teams while improving operating standards through AI and automation.

Requirements

• Must currently live in London or Berlin.
• 8+ years of paid media or performance marketing experience, including significant agency experience, and current Associate Director or Director-level experience.
• Experience leading paid media for DTC, retail, or ecommerce brands across multiple European markets beyond the United Kingdom alone.
• Hands-on proficiency in Meta and Google Ads, including account structure, targeting, bidding, optimization, shopping, product feeds, and catalogs.
• Experience with full-funnel campaigns, meaningful budgets, complex multi-market portfolios, incrementality testing, holdouts, geo experiments, MMM, or MTA.
• Proven team leadership and senior client relationship management skills; fluent English is required.

Nice to have

• Proficiency in an additional European language.
• Experience with TikTok, Pinterest, Snapchat, programmatic, or Amazon.
• Practical experience applying AI tools to media planning, execution, or reporting.
• Ability to collaborate across countries and time zones, including occasional work outside standard hours.

Culture & Benefits

• Collaborative, closely knit, versatile teams working with major consumer brands.
• AI is integrated into daily work across creative, operations, and other functions.
• Unlimited vacation policy.
• Monthly phone stipend.
• Remote work with local-time-zone flexibility and occasional global collaboration.

Hiring process

• Cognitive aptitude and typing test.
• Logic assessment using Excel.