Creative Strategist, B2B (AI)

Location: Remote - Costa Rica

Company

hirify.global is an AI-native growth firm that combines strategic talent, proprietary technology, and performance intelligence to help brands achieve measurable business outcomes.

What you will do

• Lead paid social creative strategy for 8–10 clients and develop concepts based on performance data, consumer research, brand insights, and industry trends.
• Audit accounts, identify winning ads, analyze creative performance, and create hypotheses and monthly testing roadmaps.
• Write consumer-centric direct-response copy, messaging strategies, and scripts, and guide assets through production, review, and delivery.
• Review video and image assets, provide actionable feedback to editors, and lead internal creative syncs and brainstorms.
• Present creative reporting to clients, maintain client relationships, and act as the primary creative strategy contact.
• Use AI technologies and hirify.global’s Nova ecosystem to improve and optimize business processes.

Requirements

• Proficiency with Meta Ads Manager and/or performance data tools such as TikTok, YouTube, or Pinterest.
• Technical ability to extract and use creative performance data to identify trends, generate insights, and inform creative roadmaps.
• Understanding of performance-driven creative best practices and the ability to apply them across platforms.
• Ability to write effective ad copy, structure scripts, and oversee execution with corresponding visuals.
• Strong communication and collaboration skills across client, production, post-production, and internal teams.
• Ability to improve campaign results through creative strategy, testing, and iterative optimization.

Culture & Benefits

• People-first culture centered on curiosity, accountability, ambition, diversity, and meaningful client results.
• Collaboration across strategists, creatives, analysts, technologists, and client teams.
• Work with proprietary AI systems, including Omega, Iris, and the Nova ecosystem.
• Equal opportunity workplace with an emphasis on diverse backgrounds and experiences.