Director, Product Marketing - WEM (AI)

Location: Remote, US-based; Massachusetts, USA

Salary: $163,100–$286,900 base compensation annually, with potential commission or performance-based bonus opportunities.

Company

hirify.global provides an AI-powered experience orchestration platform used by more than 8,000 organizations worldwide to connect people, systems, data, and AI.

What you will do

• Own the end-to-end market narrative, positioning, value propositions, proof points, and differentiation for the Workforce Engagement Management portfolio.
• Define the future-of-WEM point of view across generative AI, agentic AI, automation, virtual agents, workforce planning, quality, coaching, and performance management.
• Influence product, engineering, pricing, sales, and go-to-market strategy through customer, market, AI, and competitive insights.
• Develop packaging, messaging, sales enablement, competitive guidance, objection handling, and customer proof for acquisition, migration, expansion, and AI transformation.
• Represent hirify.global with enterprise customers, analysts, partners, and industry forums while measuring go-to-market effectiveness.
• Build, lead, and develop a high-performing team of WEM product marketers.

Requirements

• 10+ years of B2B technology marketing experience, including significant product marketing leadership in enterprise software.
• Significant experience with Workforce Engagement Management, Workforce Management, or contact center technology, including WEM buyers, workflows, economics, use cases, and competitive dynamics.
• Deep knowledge of workforce forecasting, scheduling, quality management, performance management, coaching, workforce analytics, and employee engagement.
• Strong fluency in generative AI, agentic AI, automation, virtual agents, AI-assisted quality and coaching, and blended human and AI workforces.
• Proven experience with positioning, messaging, product launches, go-to-market strategy, commercial outcomes, executive communication, and cross-functional leadership.
• Must be based in the United States for this remote role.

Nice to have

• Experience shaping category strategy or market perception for WEM, CCaaS, workforce technology, customer experience, or adjacent enterprise software.
• Experience working with enterprise customers, industry analysts, strategic partners, or executive audiences on WEM and AI strategy.
• Experience influencing enterprise SaaS packaging, pricing, portfolio architecture, or commercial models.
• Thought leadership on workforce technology, AI-powered customer experience, or human and AI workforce orchestration.

Culture & Benefits

• Flexible work schedules and work-from-home opportunities.
• Medical, dental, vision, and telehealth coverage.
• Open Time Off, 10 paid holidays, and a 401(k) matching program.
• Development, mentorship, leadership, education, and career growth opportunities.
• Adoption assistance, fertility treatment support, paid volunteer time, and well-being resources.
• Work on AI-powered technology used at enterprise scale worldwide.

Hiring process

• Application review by Talent Acquisition and the hiring team.
• Zoom interview with a Talent Acquisition Partner, followed by meetings with the hiring manager and interview team.
• Most candidates complete no more than five interviews before final follow-up.