Marketing Content Specialist

Location: Waterloo, Ontario, Canada; hybrid work with the flexibility to work from the office and virtually based on business and Client needs

Salary: CAD 62,000–93,000 annually

Company

hirify.global provides financial security, insurance, wealth, and health-related solutions for individuals, families, and communities.

What you will do

• Translate marketing strategies and business objectives into clear content and creative approaches for advisors, Clients, and internal audiences.
• Develop messaging, copy, proof points, tone, and calls to action for email, web, social, video, print, and other channels.
• Turn complex business, product, financial, and industry information into simple, engaging, audience-appropriate communications.
• Manage content initiatives from brief to delivery, including creative briefs, content plans, workback schedules, reviews, and milestones.
• Connect content across the end-to-end Client experience and identify opportunities for consistent storytelling and reusable content.
• Use audience feedback, performance results, testing, advisor and Client insights, and AI tools to improve content strategy and execution.

Requirements

• Excellent content development, copywriting, and marketing or sales experience.
• Ability to distill advanced industry, business, and product concepts into clear, relatable content.
• Experience developing content for advisors, wholesalers, and end investors.
• Strong organization, attention to detail, prioritization, and ability to manage multiple projects.
• Excellent consulting, influencing, negotiation, collaboration, and stakeholder relationship skills.
• Ability to leverage AI and other technology tools to scale, automate, and enhance content strategy and execution.

Nice to have

• Post-secondary education in marketing, journalism, communications, or relevant work experience.
• 3–5 years of experience in marketing promotions, content development, content marketing, digital content, or related roles.
• Knowledge of financial services, wealth, and insurance concepts.
• Experience creating organic and paid social, web, and email content.
• Experience in the insurance or financial services industry.

Culture & Benefits

• Hybrid work with flexibility to work from the office and virtually.
• Flexible benefits available from the first day of employment.
• Pension, stock, and savings programs.
• Collaborative environment focused on continuous improvement, inclusion, and professional growth.