Associate Director (Brand Strategy)

Location: New York, New York, USA

Salary: $72,000–$155,000 per year

Company

hirify.global is a next-generation communications agency operating at the intersection of public relations and advertising, creating culturally relevant campaigns and ideas.

What you will do

• Develop brand strategies and integrated campaigns for consumer and technology brands.
• Research consumer behavior, culture, competitors, media, social platforms, creators, search, AI, and emerging technology.
• Identify meaningful patterns, cultural tensions, audience motivations, and business or communications implications.
• Translate strategic thinking into creative briefs, strategic frameworks, presentations, recommendations, and persuasive narratives.
• Collaborate with Strategy, Creative, Account, Earned, Social, Data, Media, Research, and other specialty teams.
• Support workshops and manage multiple fast-moving workstreams with accuracy and attention to detail.

Requirements

• At least 6 years of experience in strategy, account planning, research, account, or creative roles with consumer brands.
• Bachelor’s degree or equivalent work experience.
• Strong research, structured thinking, presentation-development, persuasion, and narrative-building skills.
• Ability to engage with senior-level clients and communicate a clear point of view concisely.
• Experience working collaboratively across creative, research, social, media, account, and other specialty teams.

Nice to have

• Experience in a PR, creative, or integrated agency environment.
• Experience developing creative briefs and integrated campaigns for large technology or consumer brands.
• Understanding of earned media and campaigns that generate headlines.
• Experience supporting workshops and converting stakeholder conversations into strategic outputs.

Culture & Benefits

• Collaborative workplace focused on trust, belonging, diversity, equity, and inclusion.
• Medical, dental, and vision insurance.
• 401(k), life insurance, disability insurance, and paid time off.
• Travel assistance, wellness programming, and potential annual bonuses.