Editorial Lead (Fractional) (AI)

Location: New York, NY; hybrid schedule with 3 days in office and 2 days remote

Company

hirify.global is a fine jewelry brand focused on self-expression, responsible sourcing, sustainable practices and a growing global retail presence.

What you will do

• Advise on the evolution of hirify.global’s brand voice across channels and markets.
• Shape narrative directions for campaigns, collection launches, collaborations and seasonal moments.
• Develop messaging hierarchies, product storytelling, naming principles and voice guidelines.
• Coach writers on concepting, storytelling, editing and creative iteration.
• Provide senior editorial review for campaign, site, CRM, social and retail content.
• Advise on creative briefing and review processes, adapting involvement around business priorities and peak periods.

Requirements

• 10+ years of experience in copywriting, editorial or brand creative roles, including senior ownership of a brand voice.
• Experience mentoring and developing writers at different career stages.
• Strong narrative, editorial, concepting and product storytelling skills, supported by an exceptional portfolio.
• Experience across fashion, jewelry, beauty, lifestyle, retail or editorial environments.
• Experience working in a fractional, consulting or advisory capacity.
• Curiosity about AI and openness to working alongside AI tools.

Culture & Benefits

• Fractional, recurring advisory engagement rather than a day-to-day embedded role.
• Work alongside the Creative, Copy and Creative Operations teams.
• Company values include curiosity, customer focus, ownership, creativity, results and team success.
• AI-assisted tools are used in the recruitment process, with final decisions made through human review.
• Accessibility accommodations are available during the hiring process.