12 дней назад
Content & Channel, Manager (Pharma)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Content & Channel, Manager (Pharma): Developing and coordinating omnichannel content strategies for Pfizer’s brand, customer engagement goals, and go-to-market objectives with an accent on channel optimization, localization, compliance, and customer segmentation. Focus on orchestrating integrated channel plans, optimizing content through analytics and A/B testing, and building cross-functional marketing capabilities.
Location: Sydney, New South Wales, Australia; hybrid
Company
is a pharmaceutical company focused on developing and delivering medicines and healthcare solutions.
What you will do
- Develop integrated, market-specific omnichannel content strategies with marketers, GTM Excellence, and commercial stakeholders.
- Translate channel strategies into actionable content plans tailored to customer segments and local market needs.
- Advise brand teams and content creators on content design, production, localization, deployment, and regulatory alignment.
- Monitor customer journeys, channel performance, analytics, SEO/SEM usage, and content opportunities.
- Introduce A/B testing and customer feedback loops to support rapid content optimization.
- Build omnichannel capabilities, share best practices, and coordinate execution across marketing, digital, medical, legal, compliance, and agencies.
Requirements
- Bachelor’s degree or higher.
- Strong design thinking, strategic planning, analytical, project management, facilitation, and stakeholder management skills.
- Experience managing complex cross-functional projects and agency relationships is preferred.
- Hands-on experience with digital tools, including Marketo and the Adobe Suite.
- Strong communication, organization, attention to detail, ethical judgment, and collaboration skills.
- Fluency in English and availability for a hybrid role in Sydney, Australia.
Nice to have
- Experience with Agile or SCRUM methodology.
- Familiarity with Adobe Analytics or Tableau.
Culture & Benefits
- Paid parental leave and options to purchase additional leave.
- Health and wellness apps, life insurance, flu vaccines, and skin checks.
- Career growth experiences, learning resources, and recognition programs.
- Paid volunteer days and salary packaging with novated lease options.
- Participation in diversity, equity, and inclusion initiatives and colleague resource groups.
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