Paid Media and Digital Performance Manager (Digital Marketing)

Location: Remote, based in Metro Manila, Philippines. Working hours are Monday to Friday, 8:00 AM–5:00 PM AEST.

Company

hirify.global is a New Zealand independent promoter delivering more than 200 music shows and events annually, including tours, club events, and electronic music festivals.

What you will do

• Plan, launch, manage, and optimize paid campaigns across Meta, Google, TikTok, Snapchat, and other relevant platforms.
• Develop media mixes and audience strategies for events based on location, genre, ticketing stage, and campaign objectives.
• Manage budgets across multiple events and platforms while optimizing ROAS, CPA, CTR, conversions, and ticket sales.
• Build prospecting, retargeting, lookalike, and platform-specific audience strategies, including A/B testing of creative, audiences, placements, and campaign structures.
• Own tracking and attribution, including pixel implementation, conversion events, ticketing journeys, and first-party data capture.
• Produce performance reporting and recommendations while collaborating with ticketing, digital, and creative partners.

Requirements

• Extensive hands-on experience in paid media, tracking, and digital performance.
• Strong experience with Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads.
• Advanced experience with Meta Pixel/CAPI, Google Analytics, Google Tag Manager, TikTok Pixel, Snapchat Pixel, conversion events, and tracking infrastructure.
• Ability to troubleshoot tracking, attribution, and conversion issues and make independent optimization and budget decisions.
• Strong understanding of first-party data, audience segmentation, retargeting, ROAS, CPA, attribution, and performance reporting.
• Experience with e-commerce or ticketing conversion funnels, plus strong communication and organizational skills.

Nice to have

• Experience in music, events, ticketing, entertainment, or another fast-moving consumer industry.

Culture & Benefits

• Remote work from Metro Manila, Philippines.
• Work supporting a high-volume calendar of more than 200 shows and events each year.
• Opportunity to build a structured, scalable internal paid media, tracking, audience data, and digital performance function.
• Regular collaboration with creative, ticketing, and digital partners.