Senior Director, Artist Lead, Columbia Records (Rock/Dance Marketing)

Location: United States, California, Los Angeles

Annual base salary: $155,000–$175,000 USD

Company

hirify.global is a global music and entertainment company supporting international superstars, independent artists, and visionary creators across more than 70 countries.

What you will do

• Lead the planning, development, and execution of marketing rollout strategies for assigned Rock and Dance artist projects.
• Coordinate internal departments, artist management, A&R, publicity, audience development, viral/UGC, short-form content, and international marketing teams.
• Manage campaign budgets, release schedules, messaging calendars, digital artist profiles, and campaign setups.
• Develop social, short-form, lifestyle, publicity, creator, and audience engagement campaigns.
• Coordinate video launches, including ISRC acquisition, YouTube premieres, and engagement monitoring.
• Plan artist showcases, listening parties, and other experiential marketing events while identifying new exposure and revenue opportunities.

Requirements

• At least 8 years of progressive marketing experience in the music industry.
• Demonstrated expertise in breaking artists in the Dance and Rock genres.
• Strong written and verbal communication skills for working with artists, management, internal teams, and senior leadership.
• Ability to develop original digital marketing and content ideas while managing budgets, timelines, and multiple projects.
• Proficiency with TikTok, Instagram, Twitter, Triller, YouTube, Reddit, and Snapchat.
• Strong understanding of short-form content, online performance, changing digital trends, accountability, and deadline management.

Culture & Benefits

• Inclusive, collaborative, and global professional community.
• Modern office environment focused on productivity, creativity, and teamwork.
• Medical, dental, vision, life, disability, and 401(k) benefits with employer matching.
• Paid leave for childbirth, bonding, and caregiving, plus support for mental health, fertility, adoption, surrogacy, tuition, student loans, and dependent care.
• Professional growth and development opportunities, winter recess, and additional voluntary benefits.