3 часа назад
Manager, Organic Growth & Conversion
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, Organic Growth & Conversion (SEO/GEO/AEO): Leading Pattern’s unified organic growth strategy across traditional search, AI-driven discovery, and conversion optimization with an accent on technical SEO, structured experimentation, and cross-functional execution. Focus on building scalable reporting systems, optimizing landing-page experiences, and translating full-funnel performance data into growth decisions.
Location: Hybrid schedule based in Lehi, Utah; remote work is permitted within the US
Company
operates across major ecommerce and marketplace platforms including Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre.
What you will do
- Own and evolve a unified organic growth strategy spanning SEO, generative engine optimization, and answer engine optimization.
- Develop ’s visibility across AI-driven search and answer experiences such as AI Overviews, ChatGPT, and Perplexity.
- Partner with product and UI/UX teams to optimize landing-page experiences and run structured A/B tests.
- Coordinate content, web development, product, brand, and paid media teams around a unified organic roadmap.
- Build scalable reporting and data-informed systems that prioritize work and demonstrate business impact.
- Report on full-funnel performance and translate findings into actionable leadership strategy.
Requirements
- At least 5 years of SEO experience, including exposure to GEO, AEO, and AI-driven search surfaces.
- Strong knowledge of site architecture, crawlability, Core Web Vitals, structured data, and schema markup.
- Hands-on experience with CRO and A/B testing, including experiment design and statistical significance.
- Working knowledge of UI/UX principles, analytics tools, dashboards, target setting, and organic growth forecasting.
- Experience leading cross-functional initiatives and influencing teams without direct management authority.
- Bachelor’s degree required; strong communication and systems-thinking skills expected.
Nice to have
- Ecommerce or marketplace industry experience.
- Experience building a testing roadmap or CRO program from scratch.
- Experience partnering with product, design, and engineering teams to ship experiments.
- Specific, measurable outcomes from organic growth and conversion initiatives.
Culture & Benefits
- Hybrid work based in Lehi, Utah, with remote work available within the US.
- Occasional travel may be required.
- Culture emphasizes data-driven decisions, continuous improvement, accountability, collaboration, and delivering measurable results.
Hiring process
- Initial phone interview with a talent partner, followed by a video interview with the hiring manager.
- Interviews with cross-functional team members and stakeholders, plus a work sample review.
- Background check, executive review, and offer.
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