Senior Manager, Product Marketing - New Products (Insurance)

Location: Hybrid in Austin, Texas; Dallas, Texas; Morristown, New Jersey; or San Jose, California, United States

Salary: $168,000–$225,000 base pay annually for the Morristown, NJ and San Jose, CA locations

Company

hirify.global uses technology and data to simplify homeownership and operates as a diversified carrier platform partnering with MGAs on tailored insurance program solutions.

What you will do

• Build the product marketing discipline and lead go-to-market strategy for hirify.global+, a bundled home protection offering combining insurance and warranty components.
• Own product positioning, message hierarchy, target personas, customer research synthesis, and competitive intelligence across the insurance and warranty categories.
• Create sales enablement materials, including battlecards, objection-handling guides, one-pagers, and state-specific plan descriptions with Cinch.
• Manage pre-approved messaging, state-by-state launch readiness, and alignment with Legal, Insurance Product, Sales, website, agent funnel, and marketing data teams.
• Lead marketing experimentation and optimization while directing agencies, specialists, contractors, and other agile resources.
• Establish product marketing frameworks, templates, evaluation criteria, and phase gates for future product launches.

Requirements

• 8+ years of direct-to-consumer product marketing experience, ideally in insurance, fintech, or another regulated consumer category.
• Experience owning positioning and launch readiness from concept through scale and building processes and frameworks from scratch.
• Experience directing agencies, contractors, and flexible-resource teams without direct reporting authority.
• Strong judgment for messaging in regulated environments involving legal review and partner approvals.
• Experience creating sales enablement content that improves conversion metrics and collaborating across Legal, Insurance Product, Sales, and external partners.
• Fluency with AI tools for competitive intelligence, content creation, and research synthesis.

Culture & Benefits

• Medical plan options plus employer-covered dental and vision plans for employees and families.
• 401(k), short- and long-term disability coverage, employer-paid life insurance, FSA plans, and an Employee Assistance Program.
• Equity compensation eligibility, training, and internal career growth opportunities.
• Flexible time off and 12 weeks of parental leave for primary and secondary caregivers.
• Onsite locations provide snacks, drinks, and catered lunches.