AVP Marketing (Touchland)

Location: Hybrid in New York, NY or Ewing, NJ; in-person attendance is required on Tuesdays, Wednesdays, and Thursdays, with remote work available on Mondays and Fridays.

Base salary: $220,800–$314,000 per year, plus bonus eligibility.

Company

Church & Dwight develops consumer products and brands, including Touchland, with a focus on growth, innovation, collaboration, and commercial impact.

What you will do

• Lead integrated brand-to-performance marketing across awareness, acquisition, retention, retail, and international markets.
• Own U.S. marketing forecasting, budgets, revenue targets, reporting frameworks, and commercial performance.
• Develop product positioning, launch plans, annual and quarterly marketing plans, and post-launch optimization programs.
• Lead innovation and new product development, including fragrance strategy, channel-specific packs, seasonal programs, partnerships, and collaborations.
• Build retail activation programs, in-store storytelling, merchandising strategies, and launch plans with Sales and Commercial teams.
• Lead, coach, and develop the marketing team while personally executing strategic planning, briefs, presentations, analysis, and performance optimization.

Requirements

• Bachelor’s degree and 10+ years of experience in marketing, brand management, consumer products, or a related discipline.
• Experience building consumer brands while driving measurable revenue and performance growth.
• Experience across brand marketing, product marketing, innovation, performance marketing, go-to-market strategy, retail, omnichannel marketing, and digital commerce.
• Experience leading product launches, innovation initiatives, marketing budgets, revenue planning, and cross-functional teams.
• Experience scaling a consumer brand from approximately $100 million to $300 million or greater.
• Experience with international markets, global brand management, and lean, high-growth environments.

Nice to have

• MBA or advanced degree.
• Experience in digitally native, beauty, lifestyle, or other high-growth consumer brands.
• Experience with channel-specific products, partnerships, collaborations, and innovation programs.

Culture & Benefits

• Informal, open, and supportive culture centered on courage, determination, collaboration, ownership, and innovation.
• Medical, dental, vision, and basic life insurance for eligible employees and dependents.
• Paid vacation, sick time, parental leave, paid holidays, and floating holidays.
• 401(k) retirement plan with company match and profit-sharing.
• Discounted employee stock purchase plan.