Senior Campaign Data and Operations Analyst

Location: Guadalajara, Jalisco, Mexico

Company

hirify.global is an AI services provider that combines data science, artificial intelligence, technology, and human expertise to create data-driven solutions for clients.

What you will do

• Analyze customer, prospect, audience, and campaign data using Python and SQL to identify trends, anomalies, opportunities, and actionable insights.
• Manage end-to-end campaign operations, including audience selection, campaign setup, execution, validation, and reporting.
• Build, validate, and optimize digital marketing audiences, including targeting criteria, suppression logic, exclusions, and list hygiene.
• Create and maintain campaign performance reports, dashboards, SQL queries, and Python scripts for recurring analysis and automation.
• Establish reusable campaign execution, quality control, documentation, reporting, and data-mapping frameworks.
• Collaborate with marketing and cross-functional stakeholders to resolve data issues and present clear analytical recommendations.

Requirements

• 5+ years of hands-on experience using Python for data analysis, automation, Pandas, and NumPy.
• Advanced SQL skills, including complex queries, joins, CTEs, window functions, and performance optimization.
• Experience with CRM and marketing automation platforms such as Adobe Campaign, Salesforce Marketing Cloud, Marketo, or Eloqua.
• Experience with Power BI or Tableau and advanced Excel for reporting, reconciliation, validation, and quality checks.
• Hands-on experience with email or digital marketing campaigns, audience management, campaign operations, segmentation, and targeting.
• Advanced English is required for effective communication with global teams.

Nice to have

• Experience with statistical analysis and predictive modeling.
• Understanding of A/B testing, attribution models, and customer lifecycle analytics.
• Experience working in Agile environments.

Culture & Benefits

• Full-time position with flexible working options.
• Christmas bonus, saving fund, food or grocery vouchers, and a home office allowance.
• Life insurance and medical insurance with dental discounts and a vision plan.
• Vacation days increase with tenure, with vacation premium and official holidays.
• Study plans, courses, professional development opportunities, and English lessons.

Hiring process

• Submit a resume or LinkedIn profile for consideration.