Product Marketing Manager (PLM)

Location: Remote, Germany; working hours for EMEA employees are 08:00–17:00 CET.

Company

hirify.global develops AI-forward CPQ, PLM, and design solutions for manufacturing businesses, serving more than 16,000 global customers.

What you will do

• Lead market research covering buyer needs, competitive positioning, category trends, campaign performance, and win/loss data.
• Develop differentiated positioning and messaging for PLM solutions with Product Management.
• Maintain consistent messaging across website copy, sales decks, campaign assets, and other content.
• Plan and execute go-to-market campaigns for PLM releases and feature updates across email, content, paid, events, and social.
• Create sales enablement materials, including pitch decks, battlecards, objection-handling guides, and ROI materials.
• Track initiative performance and use AI and automation tools to improve marketing execution and output quality.

Requirements

• 2+ years of experience in B2B marketing, product marketing, or a related role.
• Strong project management and organizational skills, with the ability to manage multiple cross-functional workstreams.
• Hands-on, proactive ownership and the ability to move projects from idea to execution.
• Comfort using AI tools in day-to-day marketing work and interest in improving go-to-market execution with AI.
• Professional bilingual proficiency in German and English is required.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Nice to have

• Experience in manufacturing, engineering, or enterprise software.
• Experience with PLM, PDM, or other manufacturing and engineering software.
• Familiarity with go-to-market planning, product launches, campaigns, and sales enablement.

Culture & Benefits

• Remote work arrangement in Germany.
• Structured EMEA working hours from 08:00 to 17:00 CET.
• Hands-on, high-ownership work in a fast-moving B2B software environment.
• Cross-functional collaboration with Product Management, Sales, Customer Success, Design, and Marketing.

Hiring process

• Qualified applicants complete a 30-minute online pre-employment assessment.