Director of US Marketing

Location: New York City, United States

Salary: $200,000–$230,000 per year

Company

hirify.global operates a global online marketplace for luxury watches, connecting buyers, sellers, collectors, dealers, and brands.

What you will do

• Own and execute the integrated US marketing strategy across brand, consumer growth, customer engagement, and marketplace priorities.
• Build brand awareness, cultural relevance, trust, and commercial growth among watch enthusiasts and luxury consumers.
• Lead full-funnel acquisition, engagement, conversion, retention, and lifetime-value initiatives.
• Coordinate US priorities with global teams across paid media, CRM, lifecycle marketing, affiliates, product marketing, PR, content, and social.
• Create locally relevant campaigns, partnerships, creator programs, events, and community experiences.
• Manage marketing budgets, agencies, performance measurement, investment decisions, and the development of the US marketing organization.

Requirements

• 12+ years of progressive marketing experience, including senior marketing leadership responsibility within the US market.
• Experience developing and executing integrated marketing strategies for premium, luxury, lifestyle, marketplace, technology, or consumer brands.
• Broad full-funnel experience spanning brand building, consumer growth, performance marketing, CRM, lifecycle marketing, product marketing, content, social, PR, partnerships, and experiential marketing.
• Strong commercial, analytical, communication, presentation, stakeholder-management, and executive collaboration skills.
• Experience operating in global or matrixed organizations and influencing teams without relying solely on direct reporting relationships.
• Experience managing significant marketing budgets, external partners, and high-performing teams with an entrepreneurial, hands-on approach.

Nice to have

• Experience in luxury watches, jewelry, fashion, automotive, collectibles, hospitality, or another premium consumer category.
• Experience with two-sided marketplaces, e-commerce platforms, or digitally native consumer businesses.
• Relationships across US luxury, media, entertainment, creator, cultural, or collector communities.
• Personal interest in watches, collecting, luxury, design, or related culture.

Culture & Benefits

• Senior leadership role in one of hirify.global’s strategically important markets.
• Significant ownership and autonomy to shape the US marketing agenda.
• Collaboration with an international organization spanning the US and Europe.
• Direct exposure to US and global senior leadership.
• Opportunity to build a team and marketing platform for the next phase of US growth.
• Commitment to diversity and an inclusive workplace.