16 часов назад
Senior Analyst, Audience Measurement and Insight
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Analyst, Audience Measurement and Insight (Audience Analytics/Media Research): Turning audience data into actionable insights across linear television, streaming and YouTube with an accent on performance analysis, audience behaviour and regional market trends. Focus on building cross-platform performance reviews, translating complex analysis into recommendations, and conducting qualitative and quantitative research for EMEA and UK stakeholders.
Location: London, United Kingdom; work from the Hammersmith offices 4 days a week
Fixed-term contract through mid-September 2027; no salary specified
Company
operates within The Walt Disney Company EMEA, supporting media, entertainment and audience insight activities across regional networks and business teams.
What you will do
- Lead performance analysis and audience insight across linear television, streaming and YouTube.
- Translate audience data into clear recommendations for programming, marketing, distribution, partnerships and senior leadership.
- Produce holistic performance reviews of channels and content using television audience measurement, Disney+, YouTube and other data sources.
- Analyse audience behaviour, viewing trends and content performance across General Entertainment, Family, Factual and Sport genres.
- Lead or support primary research projects and collaborate with local EMEA research teams and global stakeholders.
- Provide guidance and oversight to an intern and apprentice alongside another Senior Analyst.
Requirements
- Experience in a broadcaster or media research company.
- Advanced Microsoft Office skills, especially Excel and PowerPoint.
- Experience with TV audience measurement tools such as TechEdge or Instar Analytics.
- Experience with data visualisation, databases and analytics tools including Tableau, Power BI or SQL.
- Strong analytical, data manipulation, presentation and data storytelling skills.
- Knowledge of qualitative and quantitative research methodologies, with the ability to manage competing projects independently.
Nice to have
- Knowledge of statistical tools such as SPSS, Survey Reporter or TGI.
Culture & Benefits
- Work in a team guided by Integrity, Inclusion, Creativity, Collaboration and Community.
- 25 days of annual leave.
- Private medical insurance and dental care.
- Parental and guardian leave.
- Disney parks admission, merchandise and travel-related discounts, subject to eligibility and applicable restrictions.
- Access to employee resource groups focused on inclusion, wellbeing, disability and neurodiversity.
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