Senior Brand Manager

Location: Singapore General Office

Company

Procter & Gambl develops and markets consumer products through brand-focused commercial and innovation programs.

What you will do

• Define growth models for brands using consumer and shopper insights and campaign analysis.
• Lead brand-building activities and maximize initiatives across retail partners.
• Identify consumer needs and provide input to technical teams on product packaging and formulas.
• Develop marketing toolkits covering digital campaigns, social and eCommerce content, sampling, in-store activations, and demonstrations.
• Craft promotion, pricing, and trade-term strategies with local trade teams.
• Collaborate with sales, communications, finance, consumer market knowledge, partners, stakeholders, and suppliers.

Requirements

• Bachelor’s degree in any field, preferably with a business or marketing focus.
• 3–7 years of experience in brand management, consulting, consumer journey design, or a similar area.
• Strong market knowledge and understanding of local consumers.
• Strategic, analytical, forward-thinking, and courageous leadership skills.
• Ability to generate insights from multiple data points and drive innovation and brand growth.
• Strong communication and teamwork capabilities.

Culture & Benefits

• Full-time position based at the Singapore General Office.
• Cross-functional collaboration with commercial, sales, communications, finance, and consumer insights teams.
• Responsibility for delivering business targets, category growth, market penetration, and new-user acquisition.