Senior Marketing Executive (Pharmaceutical Events)

Location: Roshn Front, Riyadh, Saudi Arabia. This is a remote-capable 6-month contract role; relocation and sponsorship support are not provided.

No salary specified.

Company

Tahaluf is a Saudi Arabian B2B live and on-demand events organiser and a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones, and the Events Investment Fund.

What you will do

• Lead the full marketing lifecycle for CPHI Middle East and BIO Middle East, from awareness through retention.
• Develop audience segmentation for pharmaceutical, biotech, government, and senior industry audiences.
• Own the marketing budget and optimise ROI across paid, earned, and owned channels.
• Drive marketing-qualified leads through inbound marketing, LinkedIn campaigns, content, and automated email journeys in Eloqua.
• Manage relationships with health authorities, trade associations, and regional and international trade media.
• Coordinate the on-site brand experience and provide weekly registration and MQL performance reporting.

Requirements

• 3+ years of B2B event marketing experience.
• Strong knowledge of marketing automation tools and hands-on experience with SEO, SEM, LinkedIn Campaign Manager, and Google Analytics 4.
• English is essential.
• Bachelor’s degree in Marketing, Business, or a related field.
• Ability to work on a 6-month contract in a remote-capable arrangement.

Nice to have

• Experience in pharmaceutical, biotech, or healthcare sectors.
• Arabic language skills.

Culture & Benefits

• Collaborative, creative, and supportive working environment.
• Opportunity to contribute to large-scale international events.
• Personal development and access to new opportunities.
• Disability-friendly environment with interview and selection adjustments available on request.
• Hiring decisions are based on relevant qualifications and merit.