CRM Program Manager (AI)

Location: Remote, Riyadh or Dubai

Company

hirify.global is a global language-learning platform connecting learners with tutors for real conversation practice, supported by AI-powered learning tools.

What you will do

• Own the global CRM strategy, roadmap, channel framework, and performance across email, in-app, push, and messaging apps.
• Lead market-specific expansion into WhatsApp, WeChat, KakaoTalk, and other local chat platforms, including provider management, account setup, approvals, and compliance.
• Develop lifecycle programs, audience segmentation, personalization, automated journeys, experiments, and promotional campaigns.
• Partner with product, engineering, data, creative, growth, and regional teams on instrumentation, data pipelines, attribution, and journey delivery.
• Own CRM dashboards, reporting, deliverability health, and recommendations tied to acquisition, activation, retention, LTV, payback, and profitability.
• Lead AI and automation initiatives for personalization, localization, copy generation, segmentation, reporting, and journey optimization.

Requirements

• 5+ years of experience in CRM, lifecycle, or retention marketing, ideally in consumer subscription, mobile, or edtech businesses.
• Hands-on experience with a modern CRM or ESP platform such as Iterable, Braze, or Customer.io.
• Experience owning CRM strategy and roadmaps with measurable acquisition, engagement, and retention results.
• Strong analytical skills, including dashboards, experimentation, and SQL or similar tools.
• Working knowledge of email deliverability, audience hygiene, suppression, and platform compliance.
• Strong cross-functional program management, stakeholder communication, writing, creative briefing, AI, and automation skills.

Nice to have

• Experience with multi-market or international CRM programs.
• Familiarity with WhatsApp, WeChat, KakaoTalk, or other local messaging platforms.

Culture & Benefits

• CRM operates as a strategically led function with a published roadmap and measurable impact.
• Cross-functional collaboration with marketing, product, engineering, data, and regional stakeholders.
• Opportunity to expand CRM into local chat platforms and deliver incremental engagement and revenue.
• Focus on repeatable processes, automated workflows, high-quality localization, and AI-supported content at scale.