CRM Program Manager

Location: Remote from Istanbul, Turkey

Company

hirify.global is a global language learning platform connecting learners with tutors for real conversation practice through AI-supported learning tools.

What you will do

• Own the end-to-end CRM strategy, roadmap, channel mix, audience strategy, and performance reporting across global markets.
• Lead lifecycle programs across email, in-app, push, WhatsApp, WeChat, KakaoTalk, and other messaging platforms.
• Define segmentation, lead qualification, personalization, experimentation, automated journeys, and promotional campaign standards.
• Manage CRM and messaging platform relationships, including Iterable, provider evaluations, account setup, contracts, renewals, and policy compliance.
• Partner with product, engineering, data, creative, growth, and regional teams on instrumentation, attribution, journey delivery, and campaign execution.
• Lead CRM innovation through AI and automation, including personalization, localization, copy generation, reporting, and workflow optimization.

Requirements

• 5+ years of experience in CRM, lifecycle, or retention marketing, ideally in consumer subscription, mobile, or edtech businesses.
• Hands-on experience with a modern CRM or ESP platform such as Iterable, Braze, or Customer.io, including journey building and segmentation.
• Experience owning CRM strategy and roadmaps with measurable impact on acquisition, engagement, and retention.
• Strong analytical skills with dashboards, experimentation, and SQL or similar tools.
• Working knowledge of email deliverability, including bounces, spam complaints, warming, and IP or domain reputation.
• Strong cross-functional program management, stakeholder communication, writing, creative briefing, and AI automation skills.

Nice to have

• Experience running multi-market or international CRM programs.
• Familiarity with WhatsApp, WeChat, KakaoTalk, or other local messaging platforms.
• Experience in consumer subscription, mobile, or edtech companies.

Culture & Benefits

• CRM operates as a strategically led function with a published roadmap and measurable business impact.
• Product, data, and engineering teams treat CRM as a technical partner, with initiatives instrumented from the beginning.
• Strong focus on audience quality, deliverability, profitability, and durable program improvements rather than volume of sends.
• AI and automation are used to scale localization, content production, personalization, reporting, and operational workflows.