CRM Program Manager (AI)

Location: Remote from Rio de Janeiro or Sao Paulo, Brazil

Company

hirify.global is a global language learning platform connecting learners with tutors for English conversation practice through AI-supported learning tools.

What you will do

• Own the end-to-end CRM strategy across email, in-app, push, and messaging apps, aligned with acquisition, engagement, and retention KPIs.
• Build the CRM roadmap, balancing lifecycle programs, promotional campaigns, regional initiatives, and strategic platform improvements.
• Define global CRM standards and market-specific execution across Latin America, Europe/Middle East, and Asia.
• Lead messaging-channel expansion through WhatsApp, WeChat, KakaoTalk, and other local platforms, including provider management, account setup, approvals, and policy compliance.
• Partner with product, engineering, data, creative, growth, and regional teams on journeys, instrumentation, experimentation, reporting, and campaign delivery.
• Lead AI and automation initiatives for personalization, localization, reporting, segmentation, content generation, and journey optimization.

Requirements

• 5+ years of experience in CRM, lifecycle, or retention marketing, preferably in consumer subscription, mobile, or edtech businesses.
• Hands-on experience with a modern CRM or ESP platform such as Iterable, Braze, or Customer.io, including journey building and segmentation.
• Experience owning CRM strategy and roadmaps with measurable impact on acquisition, engagement, and retention.
• Strong analytical skills, including dashboards, experimentation, and SQL or comparable tools.
• Working knowledge of email deliverability, audience hygiene, suppression, sender reputation, and platform compliance.
• Strong cross-functional program management, stakeholder communication, writing, and creative briefing skills.

Nice to have

• Experience running multi-market or international CRM programs.
• Familiarity with WhatsApp, WeChat, KakaoTalk, or other local messaging platforms.
• Experience in consumer subscription, mobile, or education technology companies.

Culture & Benefits

• CRM is positioned as a strategically led function with a published roadmap and measurable business impact.
• Work across marketing, product, engineering, data, and regional teams in a global operating environment.
• Use AI, scripts, and no-code or low-code tools to automate workflows and scale culturally accurate localization.
• Build repeatable CRM playbooks, standards, dashboards, and reporting for consistent execution.
• Operate remotely from Rio de Janeiro or Sao Paulo.