Senior Associate – Commercial Product & Brand Strategy (APAC)

Location: Richmond, Australia; flexible work model combining purposeful in-person collaboration with flexibility.

Company

hirify.global is a global toy and family entertainment company creating products, content, consumer products, and digital and live experiences across a portfolio of well-known brands.

What you will do

• Develop regional product strategies aligned with brand priorities and commercial objectives across APAC.
• Recommend product assortments, pricing, and portfolio mixes by market, channel, and customer.
• Partner with Global Brand and Sales teams to identify commercial opportunities and customer-specific strategies.
• Support forecasting, product lifecycle planning, retailer-exclusive programs, and product launches.
• Monitor sales performance, sell-through, portfolio health, retailer trends, competitor activity, and consumer insights.
• Deliver recommendations that improve product performance, profitability, investment, and sustainable portfolio growth.

Requirements

• Tertiary qualification in Commerce, Business, Marketing, or a related field.
• 3–5+ years of experience in Buying, Merchandising, Category Management, or Commercial Marketing.
• Experience developing commercially driven product, pricing, or assortment strategies.
• Strong analytical capability using sales, retailer, and market data to make recommendations.
• Cross-functional collaboration, proactive problem-solving, attention to detail, and strong organisation.
• Ability to work from Richmond, Australia, with purposeful in-person collaboration.

Culture & Benefits

• Flexible work model designed to support growth, wellbeing, performance, and connection.
• Collaborative environment focused on shared goals and partnership.
• Culture that encourages innovation, new ideas, accountability, and ownership.
• Inclusive workplace committed to belonging and equal opportunity.