TikTok Shop Operations Manager

Location: Remote within the United States; Blue Wheel operates and hires in CO, CT, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, and WA.

Company

Blue Wheel is a digital performance marketing agency helping brands connect people, platforms, and insights to drive growth across modern commerce.

What you will do

• Lead day-to-day strategy, operations, performance management, and client support for assigned TikTok Shop accounts.
• Develop growth plans covering GMV, product assortment, hero SKUs, bundles, pricing, promotions, creators, paid media, inventory, and seasonal initiatives.
• Manage TikTok Shop launches from kickoff through operational readiness, go-live, stabilization, and transition to ongoing account management.
• Oversee Seller Center configuration, catalog and product detail page accuracy, product feeds, Shopify integrations, inventory, fulfillment, returns, compliance, and account health.
• Plan promotional calendars, coordinate campaign enrollment, and evaluate performance based on GMV, conversion, margin, inventory, and advertising efficiency.
• Own reporting quality, identify data discrepancies, manage cross-functional workflows, train specialists, and convert recurring issues into process improvements.

Requirements

• 3–4+ years of experience in ecommerce, marketplace operations, social commerce, retail media, paid commerce, digital marketing, or integrated account leadership.
• Hands-on experience managing TikTok Shop accounts, marketplace programs, or comparable ecommerce environments.
• Working knowledge of TikTok Shop Seller Center, Shopping Ads, Shopify, catalog management, product feeds, and ecommerce reporting.
• Experience connecting operational execution with commercial growth, interpreting performance data, supporting client relationships, and presenting strategic recommendations.
• Strong understanding of merchandising, promotional planning, pricing, inventory, fulfillment, conversion, project management, quality control, and repeatable operating workflows.
• Strong written, verbal, and executive communication skills, with the ability to remain hands-on while leading workflows and supporting junior team members.

Nice to have

• Agency experience managing multiple consumer brands in beauty, CPG, home, lifestyle, wellness, or retail.
• Familiarity with creator commerce, affiliate programs, product seeding, shoppable content, and creator-led paid amplification.
• Experience resolving catalog, inventory, integration, fulfillment, or Shop-health issues.
• Experience with ecommerce reporting tools, contribution margin, media efficiency, inventory forecasting, commerce profitability, or TikTok Shop partner relationships.

Culture & Benefits

• Remote employment available in the listed U.S. states.
• Medical, dental, vision, accident, critical illness, life, and disability coverage, with FSA/HSA options.
• Company-sponsored 401(k) with company match.
• Paid time off, sick time, floating holidays, volunteer day, bereavement time, and paid parental leave.
• Mental health days, wellness reimbursement, employee assistance, and employer-paid coaching sessions.