3 дня назад
Country Brand Lead (mRNA Vaccines & Antivirals)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Country Brand Lead (mRNA Vaccines & Antivirals): Developing and executing Mexico’s brand strategies, marketing plans, forecasts, and access initiatives for mRNA vaccines and antivirals with an accent on portfolio growth, public access, and cross-functional execution. Focus on leading complex workstreams, managing budgets and P&L implications, engaging medical and institutional stakeholders, and translating market dynamics into strategic decisions.
Location: Mexico City, Mexico; hybrid work location assignment
Company
is hiring for a country-level brand leadership role covering mRNA vaccines and antivirals.
What you will do
- Develop and execute Mexico’s strategic plan for mRNA vaccines and antivirals to expand access and support portfolio growth.
- Define local brand strategies, annual marketing and operational plans, awareness campaigns, and omnichannel initiatives.
- Manage revenue forecasting, operating expenses, budgets, profitability targets, inventory readiness, and contract execution.
- Lead cross-functional projects and coordinate decision-making across global, regional, country, medical, access, commercial, legal, regulatory, and supply teams.
- Identify business opportunities and collaborate with medical societies, institutions, healthcare professionals, and other stakeholders.
- Provide technical expertise and engagement plans to the sales team while reporting results, forecasts, and scenarios to the Vaccines Category Lead.
Requirements
- 5–10 years of experience in marketing or a relevant function such as medical, market access, or finance, preferably with high-specialty products.
- Experience with public access to specialty products or vaccines in national immunization programs in emerging markets and Latin America.
- Strong spoken and written English.
- Bachelor’s degree or equivalent required.
- Ability to influence internal and external stakeholders, lead complex cross-functional workstreams, and operate effectively in a matrix organization.
- Strong strategic thinking, data analysis, presentation, finance, forecasting, and P&L understanding.
Nice to have
- Vaccine experience.
- Master’s degree or MBA.
Culture & Benefits
- Hybrid work arrangement.
- Matrix collaboration across global, regional, country, and cross-functional teams.
- Work with medical societies and institutions to support continuing medical education and healthcare professional engagement.
- Equal employment opportunity for employees and applicants.
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