Influencer Partnerships Manager (Talent & Influencers) (Gaming)

Location: London, United Kingdom; hybrid working model.

Company

hirify.global is the entertainment and gaming brand of Sony Interactive Entertainment, delivering hardware, network services, and interactive entertainment experiences worldwide.

What you will do

• Support global influencer strategies, programs, and campaigns across the hirify.global brand, hardware, and software.
• Coordinate creator and talent campaigns, including briefs, content outlines, social copy, deliverables, rights management, and scheduling.
• Track campaign performance, maintain KPIs and benchmarks, analyze data, and prepare effectiveness reports.
• Coordinate global and local influencer initiatives with marketing, creative, PR, communications, paid media, agency, and vendor partners.
• Manage influencer operations, including code seeding, product inventory, shipment coordination, trackers, reports, and asset libraries.
• Provide logistical and onsite support for talent appearances, events, activations, and content opportunities.

Requirements

• 3–5 years of experience in influencer marketing, brand partnerships, or a related field; gaming, entertainment, or agency experience is preferred.
• Strong understanding of digital content, social platforms, influencer ecosystems, and content creation processes.
• Experience supporting or coordinating influencer- or creator-focused marketing campaigns.
• Strong organizational, communication, relationship-building, analytical, and project management skills.
• Ability to manage multiple projects, adapt to shifting priorities, meet deadlines, and handle confidential or time-sensitive information professionally.
• Proficiency with Microsoft Office, Outlook, and collaboration tools; a bachelor’s degree in Marketing, Communications, or a related discipline is preferred.

Nice to have

• Experience in gaming, entertainment, agency environments, or broader pop culture and emerging trends.
• Passion for gaming, entertainment, and the hirify.global brand.

Culture & Benefits

• Hybrid working model through FlexModes.
• Private medical insurance and dental scheme.
• 25 days of holiday per year.
• Discretionary bonus opportunity.
• Onsite gym, subsidized café, free soft drinks, onsite bar, cycle garage, and showers.
• Inclusive and collaborative work culture with equal-opportunity employment practices.

Hiring process

• Background checks are conducted at the offer stage and may include criminal background checks for some roles.