7 дней назад
Senior Manager, Global Digital Marketing
60 000 - 84 000€
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager, Global Digital Marketing (B2B e-commerce and life sciences): Leading strategy, campaigns, automation, content, and reporting for the ACHIEV® B2B e-commerce and customer portal with an accent on acquisition, lifecycle marketing, funnel performance, and global stakeholder collaboration. Focus on optimizing traffic, conversions, activation, retention, CAC, and LTV while coordinating campaigns across multiple channels and time zones.
Location: Colmar, France; hybrid. Global travel of 15–20% is required.
Salary: €60,000–€84,000 annual base salary in France.
Company
is a global life sciences company supporting pharmaceutical and nutraceutical organizations through capsules, dosage forms, health ingredients, and related digital platforms.
What you will do
- Lead digital marketing strategy and execution for the ACHIEV® B2B e-commerce platform across paid, owned, and earned channels.
- Plan and execute multi-channel campaigns covering awareness, registration, platform activation, engagement, and retention.
- Develop marketing automation programs, including lead nurturing, onboarding, re-engagement, and customer lifecycle flows.
- Manage content strategy for whitepapers, customer stories, infographics, webinars, and platform messaging.
- Support SEO and website performance while monitoring traffic, conversions, activation, retention, CAC, and LTV.
- Collaborate with product marketing, revenue operations, regional marketing, analytics, IT, agencies, and external vendors.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field; a Master’s degree or MBA is preferred.
- Fluent English required.
- Experience managing digital marketing platforms and campaigns, including strategy, deployment, and performance reporting.
- Experience in a global B2B organization within life sciences, biotech, or a related industry.
- Ability and willingness to collaborate across multiple time zones.
- Willingness to travel globally 15–20%.
Culture & Benefits
- Agile career opportunities and a dynamic work culture.
- Inclusive and ethical workplace focused on diversity and collaboration.
- Performance-based compensation programs.
- Lifestyle, family, and leisure benefits in addition to the salary.
- Work within globally connected teams across more than 30 sites on five continents.
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