3 дня назад
Paid Social Specialist (Meta)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Paid Social Specialist (Meta): Building, launching, and optimizing Paid Social campaigns to grow new customers and revenue with an accent on campaign execution, creative testing, audience quality, and performance measurement. Focus on managing Meta and supporting platform campaigns, maintaining pixel/CAPI and event health, running controlled experiments, and improving CAC/ROAS while coordinating with Creative, Analytics, Product, and senior channel leads.
Location: Hybrid in Reforma, Mexico City, with two days per week in the office
Company
is an independent full-funnel marketing agency serving growth-focused clients across media, measurement, Commerce, Search, Social, TV, and Audio.
What you will do
- Build, launch, manage, and optimize Paid Social campaigns, primarily in Meta, with additional platforms as relevant.
- Execute campaign changes involving promotions, budgets, pacing, audiences, creative, bidding, and formats within defined guardrails.
- Monitor performance, budgets, pacing, creative fatigue, audience overlap, pixel/CAPI health, event mapping, UTMs, and catalog or DPA integrity.
- Run controlled pilots and basic A/B tests, evaluate outcomes against predefined criteria, and document reusable learnings.
- Prepare accurate recurring reports and support client updates by explaining results and next steps clearly.
- Collaborate with Creative, Analytics, Product/Bliss Point, and senior Channel Leads to resolve anomalies and improve campaign performance.
Requirements
- At least 2 years of hands-on Paid Social experience, including campaign builds, launches, pacing, and optimization.
- Strong familiarity with Meta Ads buying and working knowledge of Meta Ads Manager, including Advantage+, value optimization, and CAPI.
- Experience with GA4 and platform analytics, with the ability to turn performance data into clear next steps.
- Advanced Excel or Google Sheets and presentation-tool skills; a bachelor’s degree or equivalent experience.
- Strong communication and collaboration skills, including handling client updates with support.
- Comfort with a regular in-office commitment in Reforma, Mexico City, two days per week.
Nice to have
- Experience buying on TikTok, Pinterest Performance+, Snapchat, Reddit, or LinkedIn.
- Experience using AI, platform automation, or performance-guided optimization tools.
Culture & Benefits
- Flexible hybrid work environment with unlimited paid time off and 16 paid holidays.
- Major medical, dental, vision, minor medical, and life insurance coverage.
- Savings Fund with a 10% employer match when employees contribute 10%.
- Paid parental leave, including 16 weeks for birthing parents and 6 weeks for non-birthing parents.
- LinkedIn Learning, mentorship, and leadership and management development programs.
- Equity and wellness-related benefits.
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