Product Lead (Marketing)

Location: Remote International; 100% remote with no office attendance required. Core team hours are 10:00–16:00 CET, with flexibility by team.

Salary: Paid in USD through a B2B contract with the US company; exact amount not specified.

Company

hirify.global is a product-driven startup building an enterprise-grade platform that combines POS, eCommerce, marketing, analytics, and inventory management for cannabis retailers.

What you will do

• Shape the product vision and direction for the Marketing area and translate it into priorities and actionable plans.
• Own complex initiatives from discovery and validation through delivery, launch, and evaluation.
• Work with customers and stakeholders to identify business problems and scalable product opportunities.
• Prioritize across customer needs, commercial goals, technical constraints, delivery speed, and product quality.
• Mentor Product Owners and strengthen product thinking and practices across the direction.
• Partner with Engineering, Design, Sales, Customer Success, Analytics, and leadership while tracking measurable outcomes.

Requirements

• Strong experience as a Product Manager, Product Owner, Product Lead, or in a comparable product role; approximately 5+ years is a useful benchmark.
• At least 2 years of people management experience, preferably leading product professionals.
• Experience building B2B SaaS or another complex B2B technology product.
• Hands-on end-to-end ownership of meaningful product areas or complex initiatives, including direct work with external customers.
• Ability to define product direction, make decisions with incomplete information, and combine strategic thinking with execution.
• English at B2 level or higher is required for working with international and US-based stakeholders.

Nice to have

• Experience with Marketing Technology, CRM, loyalty, promotions, or customer engagement products.
• Experience with eCommerce, retail technology, FinTech, payments, ERP, or other complex B2B ecosystems.
• Experience in both mature product environments and startups or high-growth companies.
• Experience launching a new product, business, or major product direction from an early stage.
• Practical use of AI tools for research, analysis, prototyping, or product workflows.

Culture & Benefits

• Remote-first work with flexible working hours.
• 20 paid vacation days, 12 holidays, and 3 sick leave days per year.
• Medical insurance after probation.
• Equipment reimbursement for laptops, monitors, and related items.
• Opportunity to influence product direction, take meaningful ownership, and work with a globally distributed team and US-based customers.

Hiring process

• Recruiter call of approximately 45 minutes.
• Product Competency Interview and interviews with the VP of Product and Head of Product.
• Final interview with the CEO.