Senior Media Products Lead (AdTech)

Location: Columbia, Maryland, United States

Salary: $175,000–$270,000 per year

Company

hirify.global is an AI services provider that combines data science, artificial intelligence, technology, and human expertise to create data-driven solutions for clients.

What you will do

• Own the vision, strategy, roadmap, priorities, and product portfolio for Custom Audiences, Prebuilt Audiences, Pretargeting, and Campaign Lift.
• Define product capabilities, use cases, customer value propositions, requirements, and development plans.
• Partner with Data Science and Data Engineering to build scalable audience and media data products from concept through launch.
• Guide audience creation, activation, targeting, and measurement workflows across paid media and programmatic advertising.
• Lead go-to-market planning, product positioning, launch sequencing, sales enablement, and internal readiness.
• Engage agency and brand stakeholders, gather feedback, and translate market needs into roadmap priorities.

Requirements

• 8–10+ years of product management experience with increasing responsibility and leadership scope.
• Experience managing data products, media products, advertising technology, or marketing technology.
• Strong understanding of paid media and agency or brand buying workflows.
• Experience developing products based on consumer, audience, identity, behavioral, or other large-scale datasets.
• Experience partnering with Data Science and Data Engineering and taking products from concept through commercial launch.
• Strong go-to-market, stakeholder management, communication, positioning, sales enablement, and launch planning skills.

Nice to have

• Experience in adtech, martech, CTV, programmatic advertising, audience data, identity, or media measurement.
• Experience working directly with advertising agencies and enterprise brands.
• Knowledge of audience segmentation, audience activation, pretargeting, attribution, incrementality, or campaign measurement.
• Familiarity with identity graphs, consumer intelligence platforms, and data activation ecosystems.
• Experience launching data products sold or licensed to external customers.

Culture & Benefits

• Full-time employment in a highly cross-functional and fast-moving environment.
• Medical, dental, and vision coverage.
• 401(k), paid time off, paid holidays, commuter benefits, and spending accounts.
• Life insurance, disability coverage, and employee assistance programs.