Senior Performance Copywriter (CRO)

Location: Remote - Croatia

Company

hirify.global is a global IT marketing company delivering scalable, data-informed customer acquisition solutions for B2C clients, primarily large North American partners.

What you will do

• Create conversion-focused copy for cold-traffic campaigns, including landing pages, paid ads, video scripts, advertorials, forms, CTAs, and funnel assets.
• Research products, customers, competitors, markets, and advertising trends to identify messaging opportunities.
• Develop headlines, hooks, offers, value propositions, benefits, and creative angles that translate technical features into customer-focused messaging.
• Produce structured copy variations for A/B testing, analyze performance, and continuously refine messaging.
• Ensure advertising claims are accurate, supportable, and compliant with client and platform requirements.
• Collaborate with marketers, designers, video editors, media buyers, and other specialists while using AI tools for research, ideation, analysis, and production.

Requirements

• 5+ years of experience in direct response, performance, advertising copywriting, or a similar conversion-focused role.
• Native-level English with strong grammar, proofreading, and consistency skills.
• Strong understanding of direct-response principles, customer psychology, and conversion-focused writing.
• Proven experience writing landing pages, paid advertising copy, performance creative, and messaging for cold audiences.
• Experience with structured A/B testing, marketing performance data, and iterative copy optimization.
• Ability to manage multiple clients, niches, and projects while maintaining quality and meeting deadlines.

Culture & Benefits

• Fully remote work environment.
• Paid vacations and unlimited sick days.
• Learning opportunities including books, workshops, and conferences.
• Home-office equipment and furniture expenses covered.
• Medical insurance and a flexible fitness allowance.
• Open collaboration within a diverse, global team.