Senior Performance Copywriter (CRO)

Location: North Macedonia; fully remote work with flexibility to choose the place of work

Company

hirify.global is a global IT marketing company developing scalable customer acquisition solutions for B2C clients through digital marketing, technology, design, AI-driven analytics, proprietary MarTech, and sales consulting.

What you will do

• Create conversion-focused copy for cold-traffic campaigns, including landing pages, paid ads, video scripts, advertorials, forms, CTAs, and other funnel assets.
• Research products, customers, competitors, markets, and advertising trends to identify messaging opportunities.
• Develop headlines, hooks, offers, value propositions, benefits, and creative angles that translate technical features into customer-focused messaging.
• Ensure advertising claims are accurate, supportable, and compliant with client and platform requirements.
• Create copy variations for structured A/B testing, analyze performance, and iterate based on conversion results.
• Collaborate with marketers, designers, video editors, media buyers, and other specialists while using AI tools for research, ideation, analysis, and production.

Requirements

• 5+ years of experience in direct-response, performance, advertising copywriting, or a similar conversion-focused role.
• Native-level English and strong grammar, proofreading, and consistency skills.
• Strong understanding of direct-response principles, customer psychology, and conversion-focused writing.
• Proven experience writing landing pages, paid advertising copy, performance creative, and copy for cold audiences.
• Experience creating A/B testing variations, reviewing marketing performance data, and improving copy based on results.
• Ability to manage multiple clients, niches, and projects while maintaining quality and deadlines.

Culture & Benefits

• Fully remote work environment with flexibility in choosing the work location.
• Paid vacations and unlimited sick days.
• Learning opportunities including books, workshops, and conferences.
• Home-office equipment and furniture expenses covered.
• Medical insurance and a flexible fitness-program allowance.
• Collaborative, global environment focused on innovation, learning, and open exchange of ideas.