4 дня назад
Senior Performance Copywriter (CRO)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Performance Copywriter (CRO): Creating and optimizing conversion-focused copy for landing pages, paid ads, video scripts, and other cold-traffic funnel assets with an accent on direct-response principles, customer psychology, and data-informed messaging. Focus on developing A/B test variations, analyzing performance data, adapting winning concepts, and using AI tools to improve research and production.
Location: Remote from Lithuania
Company
is a global IT marketing company delivering scalable, data-informed customer acquisition solutions for B2C clients, primarily large North American partners.
What you will do
- Create conversion-focused copy for landing pages, paid ads, video scripts, advertorials, forms, CTAs, and other funnel assets.
- Research products, customers, competitors, markets, and advertising trends to identify messaging opportunities.
- Develop headlines, hooks, offers, value propositions, benefits, and creative angles for cold audiences.
- Create structured copy variations for A/B testing, analyze performance, and continuously refine messaging.
- Adapt successful copy concepts across clients, products, and industries while documenting tests and learnings.
- Collaborate with marketers, designers, video editors, media buyers, and other team members, using AI tools to improve research, ideation, analysis, and production.
Requirements
- 5+ years of experience in direct response, performance, advertising copywriting, or a similar conversion-focused role.
- Native-level English.
- Strong understanding of direct-response principles, customer psychology, and conversion-focused writing.
- Proven experience writing landing pages, paid advertising copy, performance creative, and copy for cold audiences.
- Experience developing A/B testing variations, reviewing marketing performance data, and improving copy based on results.
- Strong research, proofreading, communication, prioritization, and problem-solving skills, with the ability to manage multiple clients and projects.
Culture & Benefits
- Fully remote work with flexibility to choose a productive and comfortable environment.
- Paid vacations and unlimited sick days.
- Learning opportunities including books, workshops, and conferences.
- Home-office equipment and furniture expenses covered.
- Medical insurance and a flexible fitness allowance.
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