обновлено 11 дней назад
Conversion Copywriter (DTC)
3 200 - 4 000€
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Conversion Copywriter (DTC): Creating and optimizing persuasive email campaigns for multiple direct-to-consumer brands with an accent on customer research, conversion principles, and performance-driven messaging. Focus on developing A/B test hypotheses, analyzing customer behavior and campaign data, and scaling content standards across a portfolio of global brands.
Location: Vilnius, Lithuania. The Vilnius office follows a 4 days onsite, 1 day remote hybrid model. Work arrangements for roles based in Klaipėda or Riga depend on the specific position.
Gross salary: €3,200–€4,000 per month.
Company
verse builds systems, teams, and infrastructure that help ventures scale across the health, wellness, beauty, and travel industries.
What you will do
- Write persuasive, conversion-focused email copy for multiple DTC brands.
- Own the copywriting process from customer research and concept development through final delivery.
- Collaborate with email marketers, designers, and other specialists to develop and launch A/B tests.
- Analyze performance data and customer behavior to improve campaign results.
- Research customers, competitors, market trends, and emerging creative angles.
- Help establish stronger conversion-copy standards across the brand portfolio.
Requirements
- Relevant DTC copywriting experience, including advertorials, paid ads, blogs, landing pages, or emails.
- Ability to turn customer pain points, desires, reviews, and objections into persuasive messaging.
- Understanding of conversion principles and the ability to create meaningful A/B test hypotheses.
- Passion for email and curiosity about what drives opens, clicks, and purchases.
- Ownership of results, strong collaboration skills, openness to feedback, and confidence explaining creative decisions.
- Excellent written English and strong attention to detail; a relevant DTC portfolio is required.
Culture & Benefits
- Hybrid work with offices in Vilnius, Klaipėda, and Riga, depending on the role.
- Health insurance after probation, an onsite physiotherapist, office gym, and fitness classes.
- Seven extra days off, including three days for weddings, plus the option to work from anywhere for up to two months.
- Pet-friendly offices with breakfasts, hot lunches, snacks, rooftop events, and cellar events.
- €1,100 yearly budget for coaching, mentoring, training, conferences, courses, subscriptions, and books.
- Opportunities to contribute to 30+ global brands and grow toward a Content Lead role.
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