Conversion Copywriter (Marketing)

TL;DR

Conversion Copywriter (Marketing): Developing high-converting ad flows and long-form advertorials for ventures in health, beauty, and travel with an accent on consumer psychology and Meta ads. Focus on blending education with sales and optimizing content performance using AI-driven workflows.

Location: Hybrid or Onsite in Vilnius, Kaunas, Klaipėda, or Riga (Vilnius: 4 days onsite, 1 remote; Kaunas: onsite, hybrid, or remote options available)

Salary: 2400–3000 EUR gross per month

Company

A venture builder providing operational force, systems, and infrastructure to scale businesses across the health, wellness, beauty, and travel industries.

What you will do

• Write high-performing ad flows, including long-form advertorials and Meta ads that drive traffic.
• Create content that blends educational value with natural sales guidance to convert readers.
• Develop hooks, concepts, and primary text for Meta ad campaigns for the design and media buying team.
• Utilize and optimize AI workflows to increase content production speed while maintaining a human touch.
• Independently research and iterate on new marketing angles and optimize existing articles based on data.

Requirements

• Deep understanding of conversion psychology and reader pain points.
• Proven expertise in Meta ads copywriting, including hooks, angles, and performance signals.
• Strong attention to detail and ability to extract insights from limited data to test hypotheses.
• Agility in processing information and adapting copy based on feedback.
• Tangible portfolio or work samples demonstrating copywriting success.

Culture & Benefits

• Health insurance (after probation), on-site physiotherapist, and office gym.
• Flexible work arrangements and the freedom to work 2 months from anywhere in the world.
• €1100 yearly budget for professional growth, including coaching, courses, and conferences.
• Pet-friendly office with provided breakfasts, hot lunches, and snacks.
• Additional 7 days off and 3 days for weddings.