5 дней назад
Associate Vice President, Influencer Marketing – Beauty (GOAT Accounts)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Associate Vice President, Influencer Marketing – Beauty (GOAT Accounts) (Beauty Creator Marketing): Leading strategy, operations, client management, and team performance for tier-one beauty, skincare, cosmetics, and personal care creator programs with an accent on beauty ecosystem expertise, performance-led planning, and executive client relationships. Focus on scaling multi-SKU campaign workflows, developing influencer teams, governing multi-million-dollar budgets, and ensuring compliance across creator content and usage rights.
Location: Dubai, United Arab Emirates
Company
is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to support growth for leading brands.
What you will do
- Set end-to-end influencer and creator strategy across GOAT Beauty accounts, aligning programs with beauty benchmarks and client KPIs.
- Lead beauty trend forecasting, creator innovation, integrated campaign planning, and performance optimization across TikTok, Instagram, and YouTube.
- Direct, coach, and develop Influencer Directors, Account Managers, and Strategists, including career planning and resource allocation.
- Advise senior beauty executives, support client retention and expansion, lead pitches, and manage account governance and quarterly business reviews.
- Standardize workflows for product gifting, shade matching, creator contracting, usage rights, briefing, approvals, reporting, and multi-SKU launches.
- Oversee account P&L, profitability, multi-million-dollar budgets, pricing, rate negotiations, usage-rights extensions, and creator payment pipelines.
Requirements
- 5+ years of dedicated influencer marketing experience in beauty, skincare, cosmetics, or personal care.
- 8–10+ years of overall experience in influencer marketing, social media, or creator economy platforms, including 3–4 years in direct team management.
- Deep knowledge of beauty trends, product launches, cosmetic claims compliance, and established relationships with beauty creators and talent agencies.
- Experience leading and developing teams of 8+ direct and indirect reports.
- Proven ability to design, audit, and scale operational processes for high-volume, multi-SKU beauty campaigns.
- Strong executive communication, client relationship management, financial management, margin governance, and commercial forecasting skills.
Culture & Benefits
- Work across media, data, partnerships, and AI-enabled marketing capabilities.
- Collaborate with cross-functional media and PR teams on global and regional beauty campaigns.
- Promote psychological safety, continuous learning, mentorship, and talent retention.
- Use proprietary data tools, internal technology stacks, AI capabilities, and automation to improve campaign reporting and operational efficiency.
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