2 дня назад
Account Executive, Paid Media
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Account Executive, Paid Media (Digital Advertising): Planning, launching, and optimizing paid search, social, display, programmatic, CTV, streaming audio, and retail media campaigns with an accent on budget management, performance measurement, and client strategy. Focus on troubleshooting conversion tracking, running A/B tests, analyzing ROAS and CPA, and presenting actionable results across multiple client accounts.
Location: Miami, FL; hybrid work model
Company
provides public relations and paid media services for a range of clients.
What you will do
- Define campaign goals, audiences, budgets, and KPIs with clients and internal account, creative, and analytics teams.
- Plan, launch, and manage paid search, paid social, display, programmatic, CTV, streaming audio, and retail media campaigns.
- Manage budgets and pacing across multiple client accounts while optimizing bids, targeting, creative, and spend.
- Run A/B tests and produce reports covering ROAS, CPA, CTR, conversion rate, and other performance metrics.
- Configure and troubleshoot conversion tracking, pixels, and tags with web and analytics teams.
- Present media plans and results to clients and use business and media data to guide campaign and creative decisions.
Requirements
- 1–2 years of hands-on experience planning and buying digital media, with demonstrable results.
- Current or previous agency experience managing multiple clients.
- Working knowledge of Google Ads, Meta Ads Manager, and Google Analytics 4.
- Experience developing media strategies and presenting them to clients.
- Strong numerical, writing, communication, organizational, and attention-to-detail skills.
- Ability to manage multiple projects and deadlines in a flexible, team-oriented environment.
Nice to have
- Experience with Google Tag Manager, programmatic platforms, LinkedIn Ads, TikTok Ads, or Looker Studio.
Culture & Benefits
- Competitive salary with comprehensive benefits and wellness programs, including ClassPass.
- Flexible PTO and seasonal Fridays.
- Expanded parental leave and family planning support.
- Continuous learning through 5W University and professional development support.
- Student loan reimbursement.
- Access to season tickets for professional sports teams and Broadway shows, plus charitable donation matching.
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