Associate Director, Paid Search - Organic, Global Client Solutions (SEO)

Location: London, United Kingdom; hybrid, with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships and the WPP Open platform to deliver personalised marketing and measurable growth for leading brands.

What you will do

• Lead the organic search, SEO and GEO agenda for The Coca-Cola Company across EMEA markets, divisions and product lines.
• Set strategic direction and ensure a consistent, commercially valuable and scalable organic search programme.
• Translate SEO strategies into AI-first search environments, including optimisation for LLMs, AI Overviews and conversational search.
• Define and govern measurement frameworks covering LLM visibility, organic performance, content effectiveness, customer journey visibility and next-generation KPIs.
• Manage regional workstreams, stakeholder alignment, market enablement, delivery governance and quality control.
• Advise senior clients and WPP stakeholders through strategic narratives, roadmaps, performance storytelling and executive-ready recommendations.

Requirements

• Experience in SEO, organic search, digital strategy, performance marketing or integrated media, including leadership of complex multi-market client accounts.
• Deep knowledge of SEO, Generative Search Optimisation, AI-driven discovery, LLM optimisation, structured data, entity authority and emerging search behaviours.
• Advanced proficiency with GA4, Search Console, crawling tools, ranking platforms, dashboarding solutions and AI search monitoring tools.
• Strong understanding of web technologies and digital experience architecture, including CMS platforms, rendering, indexing, site performance, APIs, structured data, localisation and multi-market content governance.
• Strong commercial, communication, influencing and negotiation skills, with the ability to explain complex AI and search concepts to senior non-technical stakeholders.
• Must have the right to work in the United Kingdom.

Culture & Benefits

• Hybrid working model with regular in-office collaboration and events.
• Access to global hirify.global and WPP networks for learning, networking and professional development.
• Employee resource groups and events focused on team achievements, thought leadership and milestones.
• Medical, dental and vision insurance, group retirement plans and significant paid time off.
• Partner discounts and employee mental health awareness days.
• Respectful and inclusive workplace with opportunities for career progression.