Global Marketing Senior Director – Content Discoverability (SEO/GEO/AI)

Location: Lisbon, Portugal or London, United Kingdom

Company

hirify.global is a global management consulting firm helping organizations address complex business challenges and build competitive advantage through consulting, technology, design, and digital ventures.

What you will do

• Own the strategic roadmap for BCG.com, including site architecture, information hierarchy, tagging models, technical performance, and web publishing workflows.
• Define and lead the end-to-end content discoverability strategy across traditional SEO, Generative Engine Optimization, and supporting technology infrastructure.
• Monitor emerging discovery technologies, including LLM citation patterns, AI overviews, and zero-click search trends.
• Lead a globally distributed, multidisciplinary team while developing talent and a psychologically safe, high-performing culture.
• Manage a multi-million-dollar annual budget and establish governance frameworks, standards, playbooks, and KPIs tied to commercial outcomes.
• Coordinate with editorial, marketing, product, engineering, data, analytics, and IT stakeholders to optimize discoverability capabilities.

Requirements

• 15+ years of experience in SEO, web content marketing, and/or digital marketing, including 5+ years in senior leadership.
• Deep expertise in technical SEO, content optimization, structured data, search algorithms, and website evolution.
• Proven experience developing Generative Engine Optimization strategies and understanding how LLMs surface, cite, and summarize content.
• Strong analytical proficiency with Google Search Console, SEMrush, HubSpot, or equivalent platforms.
• Experience leading high-performing specialist teams across functional and technical domains in global, matrixed organizations.
• Exceptional written and verbal communication skills, with the ability to influence senior stakeholders and explain complex insights clearly.

Nice to have

• Professional services or consulting experience.
• Product management experience and exposure to Scrum.

Culture & Benefits

• Collaborative work across global marketing, communications, editorial, product, engineering, data, analytics, and IT teams.
• Emphasis on continuous learning, talent development, empathy, and psychological safety.
• Opportunity to shape how thought leadership and commercial content is discovered across traditional and AI-driven search.
• Equal employment opportunity for qualified applicants.