обновлено 4 дня назад
Senior Manager, Marketing Analytics (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager, Marketing Analytics (AI): Leading end-to-end measurement, visualization, and reporting infrastructure for growth marketing, with an accent on pipeline attribution, forecasting, budget allocation, and AI-powered analytics. Focus on evolving attribution models, building predictive insights, automating reporting workflows, and connecting marketing spend to pipeline and revenue.
Location: Chicago, Illinois, United States; hybrid schedule with in-office collaboration for 10+ days per month.
Company
builds crypto solutions for financial institutions, businesses, governments, and developers to improve the global financial system.
What you will do
- Own analytics and end-to-end measurement across growth marketing, from spend through pipeline and revenue.
- Lead dashboards, visualization, reporting infrastructure, and executive-facing performance narratives.
- Analyze pipeline attribution, ROI, CAC, LTV, advertising spend, forecasting, and budget allocation.
- Evolve attribution and performance measurement frameworks using AI, machine learning, predictive modeling, A/B testing, and lift analyses.
- Partner with Growth Marketing, Finance, RevOps, Business Intelligence, and Marketing Operations on investment decisions and reporting.
- Automate analytics workflows and maintain data quality across CRM and marketing systems.
Requirements
- 5+ years of experience in marketing analytics, growth analytics, or a related field.
- Deep knowledge of growth marketing measurement across the funnel, attribution modeling, media mix modeling, or incrementality testing.
- Hands-on experience with Salesforce CRM and marketing data pipelines.
- Proficiency in SQL and data visualization tools such as Tableau or Looker.
- Familiarity with AI and machine learning concepts applied to marketing analytics, including predictive modeling, anomaly detection, or automated insights.
- Experience with forecasting, budget analysis, cross-functional collaboration, and presenting complex data to technical and executive audiences.
Nice to have
- Experience with Python or R.
- Experience using MCI and related marketing operations platforms.
Culture & Benefits
- Fast-paced startup environment with experienced industry leaders.
- Professional development budget and access to learning opportunities.
- Hybrid flexibility with managers and teams deciding which 10+ days per month employees come into the office.
- Competitive salary, bonuses, equity, healthcare, retirement, family support, and employee giving match.
- Vacation, R&R days, wellness reimbursement, parental leave, family planning benefits, catered lunches, and team events.
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